I saw this on an already very expensive model of a Mercedes Benz yesterday. Two of the company labels are motortuning and chiptuning respectively for the car itself. Sourkrauts (love that name) is a clothing label geared for car enthusiasts. And Pegasus used to be a Spanish car manufacturer.
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pictures imperfect blog 
All those labels went completely above my head!
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Same here. I knew the amg but only because I had asked about that before. The others I had to google.
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There are things I google, and things that are above (or below?) my pay-grade.
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It wasn’t difficult. And “sourkrauts” intrigued me.
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